CampusLive, a college-focused startup that's part Groupon, part free 'Offers' provider (more on that later), has closed a $3.1 million funding round led by Highland Capital Partners and Charles River Ventures.
CampusLive is all about showcasing special offers to students to help brands increase awareness and engagement. But the site differs from Groupon and other deal sites because no money actually changes hands ?�instead, students are given special deals (or are entered into a contest) in return for clicking a brand's 'Like' button, completing a branded game, or signing up for a news letter.
After signing up for the service and picking your school, CampusLive will present you with a main Challenge for the day, along with several additional challenges if you'd like to complete more. Challenges sometimes will offer a guaranteed, small incentive alongside a sweepstakes.
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