Mobile payments company Square has made an interesting move today, which should put competitors Verifone and Intuit on notice. The startup is dropping the per transaction charge for any business using its mobile payments device and service. Square previously charged 2.75% of each transaction amount plus a flat $0.15 per transaction fee. Today, Square is completely dropping the per transaction charge.
So why is the mobile payments company dropping the transaction fee? Square's General Manager Keith Rabois says that along with simplifying the payments experience for businesses, it is also taking on the hidden fees and teaser rate structure that have plagued the credit card industry. "The vision of Square is to simplify create zero friction and complexity around payments, which is difficult to do in financial services," he explains. Rabois says that the per transaction fees on top of a variable rate charge can be misleading for businesses because the hidden costs add up especially if a business processes a large amount of transactions. Now, Square will simply charge a flat 2.75% of all transactions, regardless of size. "In the end accepting payments should be as easy as using a microwave," says Rabois.
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